Westies Premiere
A London premiere experience for MGM+’s The Westies, bringing the gritty world of 1980s Hell’s Kitchen, New York into a physical event environment. The premiere welcomed cast and guests, including J.K. Simmons and Titus Welliver, ahead of the series’ July 2026 launch.
Year
2026
Client
Amazon - MGM+
Project Type
Premiere
Brief
Create a cinematic premiere environment that captured the distinctive period setting and atmosphere of The Westies - a crime drama centred on New York’s notorious Irish-American gang during the construction boom surrounding the Jacob Javits Convention Center.
Responsible For
3D Visualisation · Production Artwork
Creating detailed visuals to develop and communicate the event environment, before translating the approved creative into accurate, production-ready artwork for fabrication and installation.
Outcome
An immersive, period-inspired premiere environment that transported guests from London into the industrial streets and warehouses of 1980s New York, using large-scale scenic graphics and branded elements to establish the gritty visual language of the series.
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